To encourage healthier eating and lifestyle to Dekalb county residents with health disparities, the Dekalb County Mobile Farmers Market was born. This campaign needed to stand out against the urban terrain while appealing to the palatable senses. To promote this recent launch, we were selected to create a brand identity for implementation throughout its campaign.
An originally curated mix of terms and visual conceptions started the development of “So So Fresh”, the original, fiercely loyal, and always “real” green machine. We believed his invigorating personality would be best suited with vibrantly colored design materials.
We reinforced a tone of voice that connected to the residents of Dekalb in a meaningful way. We broke through the clutter and created an impactful message that was made just for them.