Dynamic Healthcare Case Study
Health & Well Being
Collateral and website design for a general healthcare practice
Dynamic Healthcare is an Atlanta-based, general/family medical practice. The facility’s staff approached QJS Design Studio to create its business collateral and website. The DHC team allowed QJS to have complete creative control over the direction its collateral and website’s design. We presented a few themes for the practice’s website with utilization of a clean and modern typographic graphic system to better appeal to its diverse market of patients.

Launch Site

Organization Forms

We began constructing the brand by creating its patient forms. Upon reviewing the information, we discovered the lengthy registration process for some forms that easily could cause mental fatigue amongst the viewers. We decided to construct the forms with the brand’s colors and various graphic elements with the intent to better hold their attentions and navigate them.

Marketing Collateral

The Dynamic Healthcare brand was built on its principles: Caring. Hope. Patient. The brand experience created would showcase a happy and healthy experience during doctor’s visits. The look was also constructed to enliven the practice’s public to pay close attention to their health and visit DHC for routine checkups. We worked closely with the staff to examine and develop content that would appeal to its Spanish speaking audience.

Mobile and Email Marketing

We gathered content and developed wireframes before initiating the construction of the website. The type language would translate from online to its print media. The website’s composition was built on a grid-base for utilization of various graphic components.

The Results

We developed a number of different schematics of the website and materials to present to the client. The outcome was an interface and collateral that continues the motivation to provide hope and caring to the residents of Atlanta.

6 Weeks

Responsive Website Development Timeline

Site Traffic Increase

Medical Inquiries Increase

Appointment Scheduling Increase