Full Plate Project
With an objective to further spread its initiative to promote and end childhood hunger in Atlanta, the Full Plate Project team came to QJS Design Studio seeking for an identity, business and marketing collateral, and website. We closely worked with the Full Plate team to create its brand experience. When designing the identity, we wanted to capture the zealousness of children. When thinking of the various healthy foods children took a liking to, we decided use the peach, as it best represents the state of Georgia and the city of Atlanta. We then continued to build the mark by enclosing the peach in a circle, creating a badge. Our collaboration with the Full Plate Project produced a rousing identity to promote the awareness of hungry children in the Atlanta community.
Categories: Print Design, User Experience
QJS developed several graphic essentials for Full Plate, including brand identity, stationery and website interface. The translation of the graphic elements from print to online needed to flow smoothly. To energize the viewer, we wanted the look to be bright and playful. We applied a pastel green and orange and a sans-serif font to the mark and throughout the collateral. We also believed images of jovial children would better fit the direction we were going.
Within 3 months, the organization’s new brand was employed and used around the city of Atlanta. The Full Plate Project brings attention to the issue of childhood hunger in a not so heartbreaking form.