Pollard Law and its focus on competition and ethics, is a unique Fort Lauderdale, FL based law firm. The practice’s growing reputation in its success for winning non-compete, trade secret and antitrust disputes are what led them to needing graphic design services. QJS Design Studio was appointed the task of generating the practice’s promotional collateral to include a brochure, one-sheeter, folder and business cards. This was an opportunity for the team to express creativity in a reserved form. We proposed that the company’s distinctive brand mark be strategically placed throughout all its collateral to aide in recognition.
The materials were fashioned to appear collective and cognizant through the intertwining of the practice’s logo in the layout compositions. We gathered imagery that conveyed the practice’s language and implemented it throughout the materials and brand mark. The deliverables were exhibited in traditional forms with atypical graphic elements. The fonts utilized in the designs, Benton Sans and Garamond, were employed in various ways to distinguish section headers and content.
Our close working relationship with the client produced a comprehensive design schematic that reinforces the company’s brand.