Slow Down ATL
Branding, Signage and UI Design
Starting in 2010, Atlanta Slow Down was designed to promote safety in neighborhoods around the city of Atlanta. The Atlanta City Council implemented a campaign encouraging drivers to decelerate their speeds when driving in residential areas. This campaign provided a better well-being to thousands of children and families.
The objective was to promote “SLOW DOWN”. We did this by researching physical neighborhood demographics. We used a customary design approach to build the organization’s new image direction, materials layout, and typographic standards.